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SMG Insight appoints Eddleston

SMG Insight, the sports and sponsorship specialist arm of YouGov, has announced that Sara Eddleston, former Consumer Insight Manager at Sodexo, will join the company as Head of Consumer Insight.

Eddleston’s appointment reflects a period of unprecedented growth by SMG Insight, as it continues to expand into new global markets and build its robust client portfolio, which already includes The FA, Rolex, ATP, ICC, WTA, Formula E and NASCAR, amongst other international rights holders and brands.

Frank Saez, Founder and Managing Director of SMG Insight, commented, “Following several senior appointments to our leadership team over the last twelve months, Sara’s post is further indication of SMG Insight’s rapid global expansion as we build on our solid track record of in-depth consultancy and leading-edge media and consumer research techniques. Sara’s expertise and experience will be invaluable in providing the insightful data and advice demanded by this specialised industry.”

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