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StarTimes is extending its reach across Africa, and has just launched a potential 440-channel bundle for Ghana.
StarTimes TV packages on offer include the usual cluster of News, Sports, Music, Entertainment, Documentaries, TV series, Movies, Religion, Fashion, Children’s programming, Telenovelas and local channels, plus options offering Chinese and Indian bouquets.
StarTimes says it already has some 8 million paying subscribers across Africa, with 3 million subscribers in nearby Nigeria. In Nigerian it is outperforming arch-rival DStv by two-to-one (DStv has some 1.5 million subs in Nigeria), and is hoping for the same ratio of success in Ghana.
Akofa Djankui Head of Marketing at Startime Ghana, and speaking at the launch, said, “We have country specific channels for local dialect customers. To this end there are plans of producing new Ghana-specific StarTimes channels for the Ghanaian viewer. We keep improving our content and adding better channels to provide a better viewing experience for our Ghanaian customers.”