Google has acquired FameBit – “a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion”.
Digital creators can set up profiles using FameBit’s software. Then, via a web-based marketplace, brands can search for potential matches among thousands of creators, based on various criteria such as an influencer’s audience demographics. These marketers can then elect to hire these influencers to mention their brands in videos, or create videos on their behalf.
In a YouTube blog post, the company said: “We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community. Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners. We look forward to seeing FameBit and the entire branded content space thrive as we continue to support the success and creativity of the creator community.”
A price was not disclosed.