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Movistar+ deploys Kantar measurement service

Movistar+, a major Spanish telecoms operator owned by Telefónica, has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.

The service will use Kantar Media’s return path data (RPD) audience measurement technology to collect data from its 4 million subscribers through return path from Movistar+ set top boxes and other connected devices. The agreement includes linear viewing, timeshift and video on demand (VOD) services. In addition Movistar+ will have access to Kantar Media’s best-in-class analysis software, Instar Analytics.

Richard Asquith, Global CEO of Audience Intelligence at Kantar Media commented “We are delighted to be partnering with Movistar+ to build and manage this new service. Today’s announcement further cements our leading position in return path data, with more than 20 services launched across the world over the last decade.

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