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Buzzfeed, Keshet combine for gaming venture

BuzzFeed Motion Pictures, the digital video arm of the technology-driven global media compan, and Keshet Studios, the LA-based studio of global production and distribution powerhouse Keshet International (KI), have announced they will embark on a TV and digital venture.

BuzzFeed Motion Pictures and Keshet Studios will create a next-generation, transmedia version of the Israeli game show TOUCH that will be developed around the core concept created by Ido Rosenblum and Keshet for the original.  BuzzFeed’s brand, content and talent will play an integral role in the creation of the game show – further propelling its entrance into linear TV and expanding its already significant digital footprint, with simultaneous launches online and on mobile through its platforms and distribution channels.

The partners will combine BuzzFeed’s unique approach to content creation and massive online promotional reach with KI’s IP and technology, and expertise of crafting linear TV shows with digital entertainment at the heart of their narratives.

“We’re thrilled to being working with Keshet to develop TOUCH into a cross-platform, global show, said Matthew Henick, Head of Development, BuzzFeed Motion Pictures. “Leveraging our audience-focused development process and our global promotional engine will make this a huge phenomenon.”

Sebastian Burkhardt, SVP Digital & Acquisitions, Keshet International, commented, “BuzzFeed has been at the forefront of creating culturally defining and buzzworthy original online content. Working jointly with such a prolific and extraordinary partner, I believe we are well positioned to develop a next-generation game show. Together, we will create content that engages viewers of all ages and on all platforms as the speed of linear and digital convergence accelerates.”

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