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Mr President has created the latest campaign for Freesat, the UK’s subscription-free satellite TV service. This highlights their TV services and companion mobile app, which consumers can access without a subscription. This is the first work the agency has created for the satellite TV provider, since the agency was appointed in the summer.
The campaign will run from October to take advantage of the peak selling period for consumer electronics. The creative theme of the campaign is ‘Unbelievably Good’, which is based on the high level of advocacy and satisfaction uncovered from existing Freesat customers. The TVCs dramatise the disbelief people experience when they first switch to Freesat and discover the rich content offering, smart features and user experience, all subscription free.
Jennifer Elworthy, Director of Marketing and Communications at Freesat, commented: “With market leading customer satisfaction figures we’ve always known our customers love Freesat, particularly those who have switched from Pay TV. Mr President’s strategic approach uncovered an amazing level of customer advocacy and we’re so excited to see this insight come to life”.