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South Africa’s MultiChoice is cutting its subscriber rates in its important Kenyan market. Prices will fall by up to 15 per cent with the company citing the nation’s tough economic position and to reflect the strength of the US dollar compared to Kenya’s local currency (Kenyan Shillings).
DStv charges its customers in local currency but based on US dollars. The price cuts range from 5-15 per cent dependent upon the tier being taken. The cuts are effective on November 1st.
Subscribers to the Premium (most expensive) tariff plan will now pay Sh 8,180, down from Sh9,400 per month, reflecting a 13 per cent drop, while Compact Plus users will now part with Sh5,425 every month, down from Sh6,400.
Customers on the Compact Plan will enjoy a Sh 200 drop in monthly charges to Sh3,550 while those on the Family Bouquet will pay Sh1,900, representing a decrease of Sh250.
Subscription fees for the cheapest package, Access, remains unchanged at Sh1,050 per month. MultiChoice has also added between three and 11 channels to these bouquets.
“MultiChoice focus is committed to being a consumer-centric business that is sensitive to our customers’ needs,” said Stephen Isaboke, MultiChoice East Africa’s regional director.