Asia Media Exchange (AsiaMX) has announced that a slew of regional and local TV channels from Southeast Asia have signed up to offer their premium advertising assets on its programmatic TV exchange. Advertisers now have access to $500 million in programmatic advertising assets via AsiaMX .
Discovery Networks Asia-Pacific is one of the latest to list, giving advertisers access to 19.3 million household subscribers in the Southeast region through its flagship Discovery Channel, as well as compelling content from TLC, Animal Planet, Eurosport and Setanta Sports.
NBCUniversal International Networks also joined the exchange, offering a myriad of top-rated entertainment programmes on DIVA, E! and Universal Channel. Earlier additions to the AsiaMX exchange include A+E Networks Asia, as well as Turner Asia Pacific with its well-watched Cartoon Network.
From Thailand, new listings include Mono Broadcast Co.’s Mono29, GMM Grammy’s ONE HD and Workpoint Entertainment’s Workpoint TV. Earlier listings include BEC-Tero Entertainment, National Broadcasting, OTV Corporation, Dek-D Interactive and Asia Satellite TV.
From Malaysia, PCCW’s over-the-top streaming service Viu joins the exchange to bring popular Asian dramas and variety entertainment to advertisers.
“We launched our programmatic TV exchange only four months ago and have garnered the confidence of some of the most respected TV networks in the region,” said Basil Chua, Chief Executive Officer, AsiaMX. “We aim to empower TV companies and media agencies by bringing speed and efficiency to traditional processes, and making us all relevant in a digital world.”