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Simplestream, a provider of video services for the media and entertainment industry, has announced the latest development of its multi-year, strategic partnership with BoxNation, resulting in the launch of its video and live content on Apple TV.
BoxNation is a pay TV, SVoD and live streaming boxing channel in the UK and Ireland. The channel provides subscribers with access to live domestic and international fights, magazine programmes, exclusive interviews with current and former fighters, and classic fight footage from boxing legends like Muhammad Ali and Mike Tyson – all of which will be available to BoxNation subscribers on Apple TV. Executed with Simplestream’s proprietary Media Manager technology, the Apple TV launch highlights the increasing demand for technologies that can efficiently and cost-effectively extend fan engagement across an expanding range of accessible TV services.
“The future of television is progressing in exciting directions that offer BoxNation windows of opportunity to spread our in-demand content to new audiences and provide existing boxing aficionados with another point of access, delivered in a way that is both simple and engaging,” commented Jim McMunn, Managing Director at BoxNation. “Our growing partnership with Simplestream and their proven expertise in digital distribution for sports channels, continues to help us expand the BoxNation OTT offering in line with our audience growth.”