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Extensis, IPTC new standard for video metadata

Extensis and The International Press Telecommunications Council (IPTC), a global standards body of media, have announced the release of a new standard for video metadata that streamlines workflows and defines video metadata fields. The new standard is supported in Extensis’s digital asset management solution, Extensis Portfolio 2016.

Michael Steidl, IPTC managing director, noted: “For many video businesses, it is essential to have metadata describing what can be seen and heard in a video, administrative data like dates and involved person, in addition to rights related information. But the experience from using video standards has been confusing.”

Steidl continued: “Metadata for the same purpose may have different names. One standard is supporting a field for a requested use, the next one not. This does not allow for set up of identical workflows for different technical types of video resources, and raises the threat of losing metadata in a workflow.”

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