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The QYOU, a curator of Internet video for the TV Everywhere market, has expanded its global footprint by partnering with Tata Sky, India’s leading pay-TV service. This partnership will make QYOU’s content available to all subscribers through the Tata Sky mobile app followed by availability in the On-Demand catalogue.
This deal is the first time that The QYOU’s content has been made commercially available to consumers in Asia, marking a big step for the company’s global growth. The new deal follows the recent announcement of The QYOU partnering with China Entertainment Group for distribution in China.
Paolo Agostinelli, Chief Content & Business Development Officer, Content at Tata Sky comments: “Given that India is one of the youngest countries in the world by average age – 64 per cent of the population will be aged 20-35 by 2021 – we are always working towards evolving our services to ensure we provide a relevant and entertaining content offering for our millennial subscribers. Tapping into The QYOU’s channel enables us to meet the needs of this digitally-savvy generation, with one of the most innovative and readily available forms of content.”