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Deluxe Entertainment Services Group, solving creative and technology challenges for content creators and distributors, has acquired Sfera (Sfera Studios and Sfera Labs), a global, cloud based localistion platform and distributed services firm. Adding Sfera’s proven technology to Deluxe’s worldwide reach, relationships, and industry knowledge positions Deluxe Localization – a newly-formed division of the company, as a speciaist in media services capable of helping providers meet the worldwide demand for entertainment content in a market where localisation capacity is limited and technology is largely unproven.
Deluxe CEO John Wallace said, “We created Deluxe Localization together with Sfera to make sure our clients have the kind of capacity, capability, and state-of-the-art technology that just wasn’t present in the industry, and is absolutely required to reach worldwide audiences. The Sfera cloud platform lets us harness our global workforce and the data generated across our businesses to build more efficient operations capable of serving the growing appetite for content around the world.”