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Thomson, the UK’s largest tour operator, and Flashtalking, a global independent ad server have partnered to create their first 360° video creative campaign in ad units, showcasing St Lucia’s jungle zip-line.
The launch, which integrates immersive 360° video into mobile and display advertising formats, highlights Thomson’s emerging leadership in Virtual Reality 360° content.
“Flashtalking are excited to be working with Thomson on a new innovative format to bring the brand to life. The 360° ad format we have developed, delivers a truly mobile-first experience” said Martin Pavey, Flashtalking UK Country Director. “This execution is a powerful example of how a travel and tourism brand can put video technology to work to drive deeper engagement.”