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Liberty: Quadplay is key

Liberty Global CEO Mike Fries says they are focused on developing a “quad-play bundle in every market” and that means dramatically ramping up mobile provision. He said mobile was “strategically critical” and outlined plans to more than double its mobile base in the next five years.

In Liberty’s third quarter earnings call, Fries said “mobile is unquestionably a core part of our product strategy and our customer value proposition…. You can see that 15 per cent of our 17 million broadband subscribers take a mobile service from us today. We think that number should reach 30 per cent to 40 per cent in every market we operate in over time.” said Fries. “That number will ultimately depend on the size and the composition of our broadband base, our ability to offer best-in-market mobile data products.”

Fries also revealed Liberty is ramping up its infrastructure build to new homes in Europe: “From 900,000, in fact, last year to 1.3 million new homes this year, growing to as much as 2.5 million homes in 2018.” Liberty Global said it has a target to connect 5.6 – 6.3 million new homes between the start of 2015 and the end of 2018 and identified the UK as its “largest new build programme”.

Liberty’s UK operator, Virgin Media, is currently in the process of rolling out Project Lightning superfast broadband as part of a £3 billion (€4 billion) investment.

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