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Films and TV fiction are clearly the main driver for on-demand services. Pay on-demand services specialising in film and TV fiction account for nearly two-thirds (61 per cent) of all pay on-demand services in Europe, compared with only 14 per cent of TV channels, according to the latest figures from the European Audiovisual Observatory’s database.
Over 60 per cent of the 723 main pay-on demand services established and active in Europe identified by the Observatory are available online, whereas almost 40 per cent are operated by the main TV distributors on their managed networks. Among the pay-on demand services, transactional services (TVoD) – 416 – outnumber subscription services (SVoD) – 307.
Among thematic channels, Fiction, Sport, Entertainment are the most prevailing genres. Only 9 per cent of the 5,462 international and national TV channels established in Europe are generalist.
About 22 per cent of international and national TV channels established in Europe are available in Digital Terrestrial Television (free or pay) in at least one country in Europe. Generalist channels access more easily to DTT: close to 46 per cent of generalist channels established in Europe are available on DTT.