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Ooyala, a Telstra subsidiary and specialist in premium video publishing, production workflows, analytics and monetisation is powering the number one streaming service in Malaysia, tonton. Owned by Media Prima, the country’s largest integrated media group across TV, print and radio, Ooyala is maximising revenue and audience engagement across all tonton properties. This includes its SVoD service, tonton VIP Membership, and its ad-supported VoD service, tonton Free Membership. Since launch, Media Prima now offers nearly six million viewers access to their favourite local and international content anywhere, anytime and at the price point they prefer.
“Smart partnerships with service providers such as Ooyala are beneficial to tonton as competition amongst OTT players become more intense. Ooyala is helping us differentiate in ways that keep us ahead in our market,” said Datuk Kamal Khalid, CEO of Media Prima Television Networks. “From driving more engagement to higher ad revenue, we work with Ooyala to obtain insights that enable us to make strategic decisions about our content, advertising and overall business.”