Kaltura, a video technology provider, has published its third annual State of Enterprise Video report, an international study that examines the evolving use of video in businesses of all sizes. The results reveal a tipping point: 59 per cent of respondents state that video capabilities are integrated into their intranet, and a further 30 per cent are considering following suit. Video integration into social business platforms is also proving popular: 42 per cent of respondents say that their businesses have done this already, with a massive 45 per cent considering going down this route.

Around 500 enterprise professionals from a range of diverse sectors took the online survey in September 2016.

When considering a video portal, respondents cite the ability to search, browse, and watch videos on mobile devices as extremely or very important (72 per cent). Also on their checklists are the ability to show different content to different groups (67 per cent), detailed analytics on users and media entries (62 per cent), in-video search based on transcription (51 per cent), in-video quizzing (38 per cent) and encouraging participation through gamification (38 per cent).

Since 2015, there has been a rapid rise in the perceived importance of supporting video-related capabilities inside organisations’ corporate networks. On-demand video playback for internal use cases is cited as being ‘crucial’ or ‘very important’ by 90 per cent of respondents (up from 38 per cent in 2015). Also scoring highly is the ability to watch videos on corporate-provided or controlled mobile devices at 80 per cent (up from 47 per cent last year) and live video playback at 70 per cent (up from 47 per cent in 2015).

As regular use of video in the workplace becomes the norm, businesses are focused on finding the right tools and support for generating and managing video. Fifty-three per cent of respondents believe that to communicate and share knowledge using video more effectively, employees need access to easy-to-use tools for video capture. A centralised video solution is important for 47 per cent of respondents, while 43 per cent feel that incorporating video functionality into enterprise content management solutions is a must.

When asked about internal webcasts, almost three-quarters (73 per cent) of respondents’ organisations produce more than five internal webcasts a year, while nearly a third produce an astonishing 50 or more.

Delving deeper into the mobile-specific results, enterprise-grade mobile video functionality is clearly in great demand. The ability to stream on-demand video on a mobile device is considered the most important criterion, with 70 per cent of respondents rating this as ‘critical’ or ‘very valuable’. Live streaming (61 per cent) and live broadcasts from a mobile device (57 per cent) are also strong contenders, while secure download onto a mobile device for offline playback is also seen as very useful (62 per cent).

There are also moves by a considerable number of early adopter businesses to consolidate their various video collaboration and communication systems under a few centrally managed solutions. Over a third (34 per cent) say that they are in the process of doing this or are planning to do so.

“Our latest report on video in the enterprise shows that video has reached a tipping point, with 59 per cent of enterprises having integrated video into their intranets and 42 per cent having integrated video capabilities into social business platforms. Video helps businesses of all shapes and sizes to meet many of their business goals more easily because it is such a natural tool for any business activity that requires communication or collaboration. Any enterprise that has so far resisted putting in place an enterprise-wide video strategy risks being left behind as their video-fuelled competitors start to pull ahead of the pack,” said Kaltura Chairman and CEO, Ron Yekutiel.

Categories: Articles, Markets, Research