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TV4 Entertainment, a US portfolio of genre-specific OTT channels, and Vimeo, have formed a new partnership in which Vimeo will power over 20 of TV4 Entertainment’s direct-to-consumer SVoD channels.
With existing distribution partners that include Hulu, Amazon, AOL, Sony PlayStation and many others, the partnership with Vimeo is an important first step for TV4 Entertainment in delivering worldwide, direct-to-consumer experiences to audiences around the world.
“We are excited to announce this partnership with TV4. Their model of launching interest-based OTT channels targeted at tribal audiences is a perfect fit for our OTT platform,” said Jamie Wilkinson, General Manager, Vimeo OTT Services. “Media is changing from a wholesale based approach to having a direct relationship with consumers and TV4 is helping to push this market forward.”
The first five channels will launch before the end of the year.