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Bloomberg has announced the launch of Bloomberg.com/Africa, a regional edition of Bloomberg’s flagship digital destination designed to serve the continent’s growing audience of business and financial professionals.
Bloomberg.com/Africa will combine the resources of Bloomberg’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts. It is the latest in a series of regionally-focused editorial platforms built to serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens.
Bloomberg Media CEO Justin B. Smith commented: “Our mission is to build the leading multi-platform global business and financial media company and delivering more relevant stories to our global audiences via localised platforms is central to our strategy. In the last year, we have launched regional sites in Europe, Asia and the Middle East, re-launched our Japanese language website and entered into an ambitious multi-platform partnership in India. We are excited to now expand our reach across Africa’s vibrant and growing economies.”