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NextUp, a new stand up comedy-focused online VoD platform has its officially launched. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer
NextUp aims to change that by hosting an online mix of new and established comedy names with stand up performances past and present giving audiences access to recorded shows that are no longer on tour as well as new shows recorded by the NextUp team, caught before they vanish into the ether. The UK’s live comedy circuit comprises a far broader spectrum of comedy than is regularly seen on broadcast TV, and NextUp is designed to complement and encourage rather than replace the live comedy world, it aims to bring this wealth of comedy to a broader viewership.
NextUp co-founder, Sarah Henley says “The idea for NextUp arose because we as a team found it exceptionally sad that we would come to the Edinburgh Fringe every year and see incredible, lovingly crafted shows, which would maybe tour, but then disappear completely, with only a small handful of comics getting DVD deals. We personally know hundreds of people who would have loved to have seen those shows but couldn’t make it up to the fringe or don’t live in the towns the tours visit, – and our research tells us there are many thousands more who feel the same. NextUp will support comic talent and share comedians’ extraordinary work with a worldwide audience of stand-up comedy fans. With our production arm they’ll be able to resurrect their favourite retired shows, or record their new ones as well as gain new fans from existing recordings. Audiences may be brought in by their favourite one or two big names but we hope they will quickly be encouraged to discover the breadth of great comedy the industry has to offer”