With awareness and interest on the rise, this holiday season could mark the shift in the 4K Ultra-High Definition (UHD) TV consumer base from early adopter to mass market audience. According to The NPD Group Connected Intelligence Home Entertainment Report, 2016 has seen steadily growing consumer interest regarding 4K. In fact, 38 per cent of those surveyed said they are very, or somewhat, likely to use a 4K TV in the future, an increase of five percentage points since Q1 of this year.
As the adoption of 4K technology
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