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In partnership with England Netball, Sky Sports has boosted its support of women’s sport by signing a four-year agreement to broadcast international and domestic games. Sky says the new set of rights is part of its commitment to women in sport, focusing on partnerships, people, programming and participation.
Every netball match shown on Sky this season will be available on FTA channel Sky Sports Mix, beginning with England’s series against Jamaica later this month. Sky Sports Mix broadcasts a range of different sports to excite and engage the whole family and is available to every Sky TV customer at no extra cost. The new channel means that more viewers will be able to tune in to support the England Roses and catch all of the action from the Vitality Netball Superleague. The netball joins a schedule of programming on Sky Sports Mix that includes more women’s sport, as well as football, golf, darts and NFL.
Barney Francis, Sky Sports Managing Director, commented: “Sky Sports is getting behind netball like never before. Over the past few years netball has been a huge hit with our viewers and it is fantastic that more people than ever before will be able to watch it on Mix. Sky is an unrivalled supporter of women in sport and we really recognise what an important time this is for women’s sport.”