PCCW Media’s OTT video service, Viu, has achieved four million unique users just one year after its launch.
The Asian video platform has this week launched in the Philippines as part of its regional expansion, offering viewers easy access to content on the web and on mobile while on-the-move.
Viuis now present in Hong Kong, Singapore, Malaysia, India, Indonesia and the Philippines. Viu recorded over 218 million video views in the third quarter of 2016, doubling that of the preceding three months. Viu’s users have demonstrated high engagement by consuming on average 1.2 hours per day. On average, 12 videos are viewed by each user every week.
Janice Lee, Managing Director, PCCW Media Group, said, “As OTT takes root and continues to develop rapidly in Asia, Viu continues to stride forward with the launch of its service in the Philippines, a vibrant market with over 30 million viewers who regularly watch videos online. We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”