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Entertainment technology and audience insights specialist TiVo and Netflix have signed licensing agreements they say allow both companies to deliver a better entertainment experience to consumers.
A product agreement calls for TiVo to continue integrating Netflix into TiVo set-top boxes available to consumers through a select, but growing number of pay-TV providers and retail stores. Customers will benefit from the integrated offering, which includes unified search across the content catalogue and a Netflix button on remote controls.
“The partnership between Netflix and TiVo dates back to our early days of streaming video,” said Bill Holmes, Netflix global head of business development. “Building on this history, the agreements provide consumers freedom to watch their favourite TV shows and movies whenever and wherever, with an integrated experience across more devices.”
A separate intellectual property agreement provides Netflix a licence to the TiVo patent portfolios and a licence to the Intellectual Ventures patent portfolio for over-the-top offerings. This agreement represents one of the first licences granted under the exclusive partnership with Intellectual Ventures announced earlier in 2016.
“Our agreements with Netflix represent a major milestone for TiVo as we expand our offerings for the fast-growing OTT space, and further demonstrates our commitment to delivering innovative technologies to new and emerging markets,” said Tom Carson, CEO, TiVo. “From products to patented technologies, TiVo is helping companies quickly adapt to a rapidly changing media industry and create beautiful user experiences that keep consumers connected to their favourite entertainment.”