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The TF1 group has announced the acquisition of a majority interest in the capital of MinuteBuzz, French millennials’ favourite social platform with 9 million subscribers and 2 billion videos viewed in 2016 to date..
This deal will unlock editorial and commercial synergies between TF1 group entities and MinuteBuzz. The challenge is to address the demand from major brands which are looking for powerful and original video content to enhance their marketing push on social networking platforms.
Gilles Pélisson, TF1 group Chairman and Chief Executive Officer, says: “This deal generates a new momentum for the TF1 group, combining the pulling power of our TV audience ratings with the street cred of MinuteBuzz on social media. It will also help our advertising sales operations at TF1 Publicité to offer advertisers ever more innovative and varied solutions, as we continue our push to become France’s leading content market place.”
Laure Lefevre and Maxime Barbier, founders of MinuteBuzz, say: “This strategic step change will give us the strength to deliver on our ambitions: continuing to win over French millennials, innovate in new entertainment technologies, and build tomorrow’s world. We are proud to associate ourselves with the new digital momentum of an iconic French company like TF1.”
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