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Overall customer satisfaction with wireless routers has risen considerably from 2015 due to improved ease of use and performance, according to the J.D. Power 2016 Wireless Router Satisfaction Report.
The report finds that overall satisfaction with wireless routers has increased by a full 24 points from 2015, and is now 847 (on a 1,000-point scale). While satisfaction has improved in all 10 factors, the largest increase is 30 points in ease of use (which includes the installation process). Another area related to ease of use with the product is restoration of service with minimal effort, in which overall satisfaction has increased 27 points from last year (to 854 from 827).
Product features related to the performance of wireless routers also have significantly improved. Reliability of service connection, range of Wi-Fi signal and download/upload speeds have generated increases in satisfaction of 24, 26 and 25 points, respectively.
“What’s critical to customers is the ability to easily establish a reliable online connection through their wireless router regardless of the type or number of wireless devices they are using, smartphone, laptop, smart TV or other wireless device,” said Kirk Parsons, senior director and telecom, media & technology practice leader at J.D. Power. “Router manufacturers providing a product that’s intuitive to set up and operate and that functions with few connection interruptions are well positioned to increase satisfaction, customer loyalty and repurchase intention.”