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Fast-growing African DTH service StarTimes has launched in Kenya. Deputy Governor of Kajiado County Paul Ntiati thanked China for the initiative, noting that it will go a long way toward transforming the lives of Kenyan people through increased access to information and entertainment. “It is our hope that more people will continue to access the same as the project extends to other regions,” said Ntiati.
Sun Zhijun, vice minister of the Publicity Department of the Central Committee of the Communist Party of China, attended the launching ceremony of the project. Senior executives from StarTimes and Kajiado county officials also witnessed the launch of the project.
“The satellite television programme will build a new bridge that will connect Kenya and China in many aspects. It will enable local people to access content that enriches their cultural and spiritual awareness,” Mr Sun said. “Digital broadcasting platforms will expose Chinese culture to Kenyan people,” Sun remarked, adding that StarTimes satellite television will also boost Sino-Kenya friendship.
StarTimes VP Guo Ziqi said the Chinese firm had invested significant resources to support Kenya’s transition from analogue to digital broadcasting. She noted that the launch of StarTimes’ digital television project for rural Kenya will boost access to high-value content on current affairs and entertainment in villages. “We are honoured to be part of this project that will drive access to StarTimes digital television across rural households in Kenya,” said Guo.