LycaTV launches Eros Now

LycaTV, the OTT ethnic entertainment provider, has announced that Eros Now, the OTT Bollywood entertainment platform of Eros International, a global company in the Indian filmed entertainment sector, is now available on its platform.

The launch of Eros Now will provide LycaTV customers with access to the world’s largest collection of premium Indian entertainment with hundreds of titles in several languages. This development further enhances LycaTV’s offering to customers, particularly across its Indian consumer base. The service will be included in Tamil and Sinhala packages and will be available for a small additional fee in others.

Rishika Lulla Singh, CEO, Eros Digital, said, “We are delighted to announce the expansion of Eros Now into additional media platforms through our association with a leading ethnic content provider such as Lyca TV.  With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers.”

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