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MP & Silva, the international sports media rights company, has renewed its partnership with Badminton Asia, also known as the Badminton Asia Confederation. Both parties have signed a four-year extension that means MP & Silva will be responsible for distributing Badminton Asia’s worldwide media rights for its full calendar of events.
Badminton continues to be a top draw in Asia where its popularity ranks high across many countries in the region. MP & Silva will play a major role in the development of Badminton in Asia over the next four years from 2017 to 2020, creating new revenue streams that will provide growth platforms for the sport and take the game to the next level across the region.
Since its partnership three years ago, MP & Silva has expanded the visibility of Badminton Asia’s events, reinforcing its broadcast footprint across major badminton countries such as China, Japan, India, Malaysia, Taiwan, Thailand and Singapore, as well as showcasing the events in new territories through its global network. The extended deal continues MP & Silva’s role in distributing the media rights of Badminton Asia’s calendar of events, covering all media platforms and devices, including online and mobile, as well as betting and in-flight rights.
MP & Silva’s CEO Jochen Lösch said: “The ultimate goal of the partnership is to elevate Badminton in Asia, both on and off the court. We are very proud of this partnership and this extension recognizes our leadership and expertise in the sports media rights market. We look forward to continue building the profile of the sport with our global experience and local knowledge.”
Said Badminton Asia’s President Anton Aditya Subowo: “We are grateful and delighted to continue working with MP & Silva who have expanded the visibilty of our events since our partnership three years ago. We are very excited to explore new levels of viewership. We look forward to continue building on our values and achievements, and we’re confident this will help grow the sport in emerging markets in Asia and further develop our global TV audience.”
Badminton Asia’s events include the region’s premium international tournament in the Badminton Asia Championships, as well as the Badminton Asia Team Championships, Mixed Team Championships, the Junior Under-19, Under-17 and Under-15 Championships.