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SintecMedia has revealed that BrandDeli, a fast growing sales house in the Netherlands, is now using MediaPro as their exclusive ad sales system. BrandDeli is a joint venture between Fox Networks Group, Discovery Networks Benelux and Viacom International Media Networks and is responsible for the sales of spot TV, online advertising and brand partnerships.
“Airtime sales is a creative and fast moving industry in a market where there is heavy competition. We need a system that will let us follow up quickly on changes in markets and sales strategies. The MediaPro team has been in industry since 1996 and understands the complex European ad-sales market. We felt the team and the software gave us the best opportunity to grow our business.”- thus Mattijs Welling, Head of Commercial Operations of BrandDeli.