Edge Investments, the specialist investment house focused on the creative industries sector, has backed open video platform and growing British media technology company Newsflare. Edge will invest £2.4 million (€2.86m) for a significant minority shareholding and a seat on the board.
Newsflare is a video marketplace platform for video creators, licensing UGC video to some of the world’s biggest media players. Newsflare matches video content to demand and distributes the content to clients and partners around the world. Newsflare provides video to a wide range of media players, all of whom seek compelling video content to engage their audiences; news websites, television production companies, Facebook and other social media channels, big content networks such as MSN and AOL, as well as distribution networks such as AP (Associated Press).
Edge Investment Director David Fisher commented: “This is an exciting moment for both Edge and Newsflare. We believe the Newsflare founders Jon Cornwell and Bevan Thomas, and their dedicated team, have identified one of the key ways in which media consumption and engagement is changing and we are thrilled to back Newsflare at this crucial stage of the Company’s development. The growth potential for the sector is enormous and we are particularly keen to support Newsflare’s expansion into the lucrative US and Japan markets. Edge has a very strong track record of identifying, nurturing and developing early stage, leading creative enterprises. In Newsflare we have selected another talented management team and an energising digital media platform that has only begun to show its potential.”