Netflix dominates Mexican SVoD
December 12, 2016
Netflix launched in Mexico in September 2011 and has become a major force in the SVoD market. Despite an increase in competition, it continues to dominate having captured about 70 per cent of the SVoD market in the country.
Figures from the Competitive Intelligence Unit (CIU) also show that Blim Televisa, a new SVoD arm of the Grupo Televisa, the largest Hispanic American mass-media company, has toppled another local company, Claro Video, to become the second biggest paid video streaming platform in Mexico.
Blim has increased its market share from 1.5 per cent in May 2015 to 17.5 per cent in November 2016, compared to 9.3 per cent of the market controlled by Claro Video, according to the CIU. Claro Video had more than 28 per cent of the market share by the end of 2015.
Among other video services, Mubi had 1 per cent share while YouTube Red, HBO GO, and Fox Play had 0.70 per cent each.
By the end of the third quarter, the Mexican SVoD jumped to 6.2 million households and it is expected to end the year with 6.7 million households. With about 4.3 million subscribers, Mexico represents 5 per cent of Netflix’s global subscriber base of 86.7 million.