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Discovery Communications has made an investment in and formed a strategic partnership with Batanga Media, the largest independent digital media and content company for Latin America and the US Hispanic market.
Building on its long term strategy to engage more viewers across more screens than ever before, the deal will enable Discovery to give consumers improved access to a new and exciting range of Discovery content, attracting young passionate enthusiasts that advertisers want to reach, through Batanga Media’s strong base of millennial audiences.
Enrique R. Martínez, President and Managing Director of Discovery Networks Latin America/US Hispanic highlighted this deal as the start of a strong new partnership with incredible brands, reach and scale. “Our investment in the largest independent digital content company in Latin America shows Discovery’s commitment to grow even further within the region, to build our presence across new platforms, and provide an unmatched service for superfans across all screens, engaging new audiences with best-in-class content and providing our advertisers unique branded content opportunities in a digital and social environment.”