Loton Corp.’s LiveXLive subsidiary has obtained the rights from Prime Social Group to produce and distribute broadcast experiences of two major music festivals, the Breakaway Music Festival and Country Night Lights. LiveXLive will stream the fests live, globally, on its website and mobile app and via select distribution partner platforms, including VOD, and VR. Additionally, LiveXLive’s recent deal with Screenvision Media and KAOS Connect also presents the unique opportunity to create a live experience for fans in over 2,000 theatres across the U.S.
Breakaway Music Festival is a Hip Hop and EDM festival in Columbus, Ohio which was founded in 2013 and has featured such prominent artists as: Chance the Rapper, Kendrick Lamar, Empire of the Sun, Twenty-One Pilots, Dillon Francis, Waka Flocka, and Desiigner among others. Country Night Lights Music Festival is based in Athens, Ohio and in its two years has featured top Country Music acts such as Jake Owen, Sam Hunt, Brett Eldredge. LiveXLive’s broadcast will provide exclusive behind the scenes footage, interviews, and other branded lifestyle content connected to the festivals.
“With Prime Social Group’s Country Night Lights and Breakaway Music Festival joining the list of global venues and events, LiveXLive continues to realize the company’s vision to amass hundreds of hours of premium music and other exclusive curated content,” said Robert Ellin, LiveXLive Founder and Chairman. “ “LiveXLive is building the first independent global live music and lifestyle network providing fans access to experience music and lifestyle content around the world like never before and all from the palm of their hand.”
“LiveXLive and Prime Social Group are going to build a great experience for users worldwide,” said Adam Lynn, President of Prime Social Group. “Both festivals continue to attract premier talent such as Chance the Rapper, Young Thug, Jake Owen, Dillon Francis and many others. Our track record speaks for itself and we continue to grow our festivals in both the U.S and abroad.”
Other LiveXLive partnerships include Verizon (VZ), Rock in Rio, Outside Lands Music & Art Festival, and venues Tao, The Saban Theater, OneLive, Marquee, Complex and the tech company LiveOne. LiveXLive has streamed worldwide sensations Katy Perry, Rihanna, Rod Stewart, Metallica, Radiohead, Sam Smith, Elton John, Maroon 5, One Republic, Bruce Springsteen, Fergie, John Legend, Avicii, Charlie Puth, Motley Crue, J. Cole, Placido Domingo, and Queens of the Stone Age among many others.