Bloomberg launches new mobile news app

Bloomberg has launched a new consumer mobile app experience. The new app includes a streamlined, fast, clean, modern design powered by our industry-leading market-moving news, analysis and data – across text, video, audio – and personalised to meet the needs of each individual.

Bloomberg says its goal is for the new flagship app to be an essential part of its users’ daily routine and the centerpiece of its digital relationship with Bloomberg Media. It has, and will continue, to focus its teams on creating unique, rich, and cross-platformed connected experiences that drive more direct and meaningful relationships with users both on our digital platforms and across others.

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