Kantar retains Turkey TV audience measurement service
December 15, 2016
TIAK, the joint industry committee for TV ratings in Turkey have awarded Kantar Media the contract to continue delivering the official TV trading currency until at least 2020, with the option to extend until 2022
The existing service, awarded to Kantar Media in 2009 and reporting since 2012 will be expanded to report TV viewed on tablets, PC’s and smartphones for up to +7 days.
“We are delighted to continue delivering the official TV currency in Turkey and excited that the service is going to be expanded.” commented Mesut Sakal, Managing Director of Kantar Media Turkey. “As the world leader in total TV audience measurement, TIAK A.Ş. and its members will continue to benefit from our deep experience across the world as we deliver a holistic picture of TV consumption in this exciting market.”