Discovery Communications has appointed Bernard Ross to the newly created position of Eurosport’s Chief Operating Officer and General Manager Olympic Games.

Ross is charged with the successful delivery of the Olympic Games across Europe and will lead on all production, logistics and organisational aspects of the planning for the Games. With a particular focus on Germany, Norway and Sweden, his goal will be to ensure that viewers enjoy the experience on Discovery and Eurosport’s network of channels and consumer products. He will begin the role in January.

Ross joins from UEFA, where he delivered EURO 2016 as Head of Production. Ross was also responsible for the delivery of several broadcast and digital innovations, across all UEFA competitions – from the UEFA Champions League to the newly centralised European Qualifiers – including pioneering 4K and virtual reality 360° filming and UEFA’s multi-platform ‘Next Generation Services’.

JB Perrette, President and CEO, Discovery Networks International, highlighted the appointment as a significant step towards delivering on the strategic goal to deliver the Olympic Games in a new way to more viewers across more screens than ever before, redefining the viewer experience for a new generation. “On day one, Bernie will take our team to a new level of excellence. His world class experience in sports production and relentless pursuit of innovation will help us deliver the ultimate Olympic Games experience”.

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