The TV market in Italy has shown signs of recovery in 2016 that calls to an end the period of deep structural crisis that affected the sector, according to a report by Rome-based ITMedia Consulting.

Total market growth amounted to €404 million, growing at a rate of over 5 per cent compared to 2015.

Advertising shows encouraging signs of recovery after a long period of recession and stagnation, thanks to a number of factors. These include the recovery of the general entertainment channels (in particular public broadcaster RAI); the popularity of the Olympics and Euro 2016 sporting events; increased offers; increased competition; consolidation of major international providers of DTT thematic channels, as well as the growth of online revenues.

The advertising segment achieved a growth rate of around 6 per cent in 2016, meaning it now accounts for 40 per cent of overall revenues of the TV market.

The forecast for the year is that advertising will surpass pay-TV revenues. This will be achieved despite a 2 per cent growth on subscription-based services when compared to 2015. Most of the growth will come from broadband TV, SVoD and TVoD services.

Other posts by :

1. Bank uplifts RocketLab
2. AST SpaceMobile’s BlueBird/FM1 en route to India
3. D2D satellite battle hots up
4. Eutelsat share price rockets
5. AST SpaceMobile recovers after Verizon agreement
6. Bank has mixed messages for AST SpaceMobile
7. EchoStar clears key regulatory hurdles for Starlink deal
8. Starlinks falling to Earth every day
9. 650 Starlink D2C craft in orbit

Categories: Advertising, Articles, Broadcast, Markets, Pay TV, Research, VOD