US telco giant AT&T is now offering 4K Ultra High Definition video content to businesses via its DirecTV pay-TV subsidiary, including live sports – claiming to be the first provider in the US to do so.
“Many of our bar and restaurant customers cater to sports fans. Now, with 4K UHD, they can ‘up their game.’ This is also an incredible opportunity for local businesses – waiting rooms, gyms and salons – to differentiate themselves through enhanced entertainment,” said Doug Eichler, vice president of commercial sales, AT&T Entertainment Group. “Watching 4K UHD video makes waiting, working out and watching sports more enjoyable.”
In 2016, DirecTV 4K UHD (live/ linear) content included:
Businesses who want to offer their customers this premium 4K UHD live experience should: