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Loton, Corp’s LiveXLive subsidiary has entered into an agreement with Big Boots Studios to build LXL Studios, devoted to the development, production and acquisition of original music and lifestyle programming for distribution across LiveXLive’s growing digital platform.
LXL Studios will host LiveXLive’s music magazine-style news show, which will act as the flagship for LiveXLive. It will feature a socially influential cast, and take fans around the world of music in “snack sized bits” of real-time, curated, authentic, relevant, behind-the-scenes content segments. Ultimately, it will fuel the daily viewership of the platform similar to how SportsCenter anchors ESPN’s daily broadcasting.
The Studio will also develop and curate originals in short form, mobile-centric scripted and unscripted formats. The voice, attitude and look of the content will be cutting edge, speaking to millennial viewers in the ways they trust. This proprietary content will appeal to fans across the musical spectrum, while complementing LiveXLive’s burgeoning portfolio of live music content, which includes some of the music world’s most respected festivals and venues, and insider access across the globe.
“The addition of LXL Studios and our partnership with Big Boots allows LiveXLive to expand its vision of aggregating, curating and leveraging thousands of hours of live music and lifestyle content through mutually beneficial relationships with the world’s top festivals, venues, award shows, promoters and talent,” said Robert Ellin, LiveXLive Founder and Chairman. “We will pair all of this with edgy original content to create the first independent music network delivered across all platforms.”
LXL Studios plans to launch in 2017, with Big Boots overseeing the development and production of 10 to 12 pilots, and 3 to 5 documentary series. The slate set will expand in 2018 and beyond. Through this relationship and strategic distribution partnerships, LXL Studios will distribute its content on mobile, internet, theatrical, virtual reality, augmented reality, holograms, and other traditional and emerging platforms.
“Big Boots is, at its core, about building platforms for engagement and LiveXLive represents everything we look for in a platform,” said Big Boots Studios President and CCO Roger Mincheff, who launched Fox Digital Studios and, along with GM and Head of Content Programming Anthony Kaan, launched Relativity Media’s digital studio. “Nothing sparks true and authentic engagement with audiences more than the power of music, especially the live music experience and LXL Studios will be on the cutting edge of that experience. LXL Studios is the next natural extension for the amazing fan experience that the LiveXLive platform has established.”
Since its initial broadcast in 2015, LiveXLive has sought to become the singular global destination for music fans to enjoy premium live performances from leading festivals, nightlife and concert venues, as well as original content and artist exclusive and interviews. The platform has featured performances and content from the world’s biggest artists, including Rihanna, Katy Perry, Metallica, Duran Duran, Radiohead, Chance The Rapper, Bruce Springsteen, Avicii, Maroon 5, and many more. The company has also partnered with Rock In Rio, Outside Lands, Verizon, Screenvision/KAOS Connect, OneLive, and MTV to lay its foundation across the worlds of music and technology.