India’s ‘inactive’ pay-TV subs rise 5.4%

India’s officially recognised (by regulator TRAI) DTH active pay-TV subscribers grew in the summer quarter (July-September 2016) by 1.4 million (2.31 per cent) to an impressive 61.9 million.

That’s all good news. But the bad news is that India’s ‘inactive’ subscribers grew at a faster rate, by 2.68 million to 32.71 million (a 5.41 per cent increase). These are subscribers who – for whatever reason – have paused or cancelled, or not paid their fees, and are thus ‘inactive’ but for less than 120 days.

However, TRAI recognises that viewers ‘churn’ back in, with many re-establishing their subscriptions and so also supply the overall total of DTH boxes supplied by the industry as having grown overall by 3.36 per cent to 91.53 million.

You must be logged in to post a comment Login