LG unveils ‘breakthrough’ Super UHD TVs

Employing what it says is the most advanced colour-enhancing LCD panel technology to date, LG Electronics’ (models SJ9500, SJ8500 and SJ8000) featuring Nano Cell technology are vaunted to take LCD TV viewing to a whole new level at CES 2017 opening this week in Las Vegas

The third-generation LG Super UHD TV lineup featuring Nano Cell technology will render what LG describes as the most realistic images possible, creating highly nuanced, accurate colours while enabling wider viewing angles.

All LG’s Super UHD TV models offer Active HDR with Dolby Vision allowing for multiple HDR formats, granting users access to the full spectrum of high-quality HDR content

To build on what LG describes as the ground-breaking colour technologies of LG’s Super UHD TVs, it has partnered with media technologist Technicolor to offer TV image quality that accurately recreates the artistic intent of content creators. It says the partnership enhances the already impressive colour reproduction technologies of LG’s 4K TVs to deliver the most vivid colours to consumers. Home movie lovers will benefit from Technicolor’s renowned colour science, applied in the majority of Hollywood premium content, through Technicolor Expert Mode, which is designed to deliver the most accurate colours possible in LG’s Super UHD TVs.

With support for ITU UHD TV recommendation BT.2020 and the ability to render over one billion possible colours, every new LG Super UHD TV is equipped with Active HDR and Dolby Vision, allowing for display of next generation HDR content that has been designed to render brighter scenes and greater shadow detail. Active HDR allows the TV to process the HDR picture frame-by-frame and inserts dynamic data where needed. This process allows the TV to offer the best picture to the viewers, whether the original HDR content contains dynamic, static or no metadata at all.

The new lineup also supports a variety of HDR technology, including Dolby Vision, HDR10, Hybrid Log Gamma (HLG) and is ready to support the Advanced HDR by Technicolor. This versatility is compounded by the new HDR Effect feature which raises image quality for SDR content. With the HDR Effect feature, SDR images are processed frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.

“Our 2017 Super UHD TV lineup with LG’s proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience to a level unlike any other,” said Brian Kwon, president of the LG Home Entertainment Company. “Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers.”

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