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NAGRA, the digital TV division of the Kudelski Group and independent provider of content protection and multiscreen television solutions, and MStar Semiconductor, a global semiconductor company for display and digital home solutions, has announced MStar’s plan to adopt the TVkey direct-to-TV security technology in its EMC SoCs for 4K HDR televisions, pending finalisation of the new TVkey licensing body.
The MStar EMC TVkey integration will enable pay-TV service providers to deliver high-value premium content directly to supported TVs without a dedicated set-top box while still meeting strict MovieLabs standards for Enhanced Content Protection. The MStar EMC is a high-end 4K HDR TV chipset series and enables pay-TV operator applications and branding using an HBBTV2.0 HTML5 TV vendor-independent application SDK for both Android TV and Linux OS.
“We are pleased to be working with MStar to bring the TVkey Direct-to-TV technology to a wider range of new televisions,” said Maurice van Riek, Senior Vice President, Head of Content and Asset Security for NAGRA. The TVkey technology was developed as a result of a NAGRA and Samsung partnership. “MStar’s adoption of the technology enables TV manufacturers to sell more TVs, pay-TV service providers to reduce subscriber acquisition costs and pursue new business models like skinny bundles and free trials, and ultimately gives consumers a great 4K UHD pay-TV experience with a lower barrier to entry.”