Hulu launching VR music series
January 6, 2017
US SVoD service Hulu and Live Nation, the live entertainment and ticketing company, have announced a new virtual reality docu-series On Stage. The short form, multi-part series takes a deep dive into the creative process of an artist’s live music experience.
The first episode will debut on January 26th and feature Grammy Award-winning and multi-platinum recording artist, Lil Wayne. International superstars Major Lazer – the collaborative project of Diplo, Walshy Fire and Jillionaire – will be the second installment available later this year. Each episode will be viewable on the Hulu VR app across all major VR devices.
In the first instalment, viewers will be transported into Lil Wayne’s world as he offers a glimpse into his personal passions and inspirations. The episode features never-before-seen footage from Lil Weezyana Fest and gives fans a look at his life off the stage. Through the Hulu VR app, fans will have the best seats in the house and feel like they’re on stage with Lil Wayne as he performs his most popular songs.
“Virtual Reality is an entirely new medium, and On Stage is a first-of-its kind premium music experience,” said Noah Heller, VP of Emerging Technology at Hulu. “Our partnership with Live Nation, a company that is synonymous with connecting music fans with their favourite artists, has allowed us to create an experience where you, the fan, are on the stage for the performance, and backstage with the artist. The result is a highly intimate experience that you cannot find anywhere else.”
“We are confident that virtual reality and immersive content around live music can deepen an artist’s relationship with fans and expand their audience,” said Kevin Chernett EVP, Global Partnerships & Content Distribution Live Nation. “Our content series with Hulu lets anyone transcend into an immersive world and feel like they are side by side with the featured artist – a thrilling journey that fans couldn’t otherwise access.”
The Hulu VR app is available for Daydream, Playstation VR, Oculus Rift and Samsung Gear VR headsets, with additional platforms to come soon.