Levy heads Viacom

Viacom has named Sarah Levy as COO of its global entertainment group, as new Chief Executive Bob Bakish seeks to turn around the media company.

In her new role Levy, the former chief operating officer of Nickelodeon,  will oversee a number of functions for the global entertainment group, including strategy and business development, research and operations, according to a memo reviewed by Reuters to employees from Bakish.

“By aligning GEG operations, we’re taking an important step toward becoming a more integrated organization,” Bakish said in the memo.

Viacom named Bakish, former head of its international business, as acting CEO at the end of October, and then permanent CEO on December 12th when it announced the end of merger explorations with CBS.  Viacom, which also owns Nickelodeon and Paramount, has been struggling to improve ratings and ad revenue. Last year, the company’s stock fell 14.7 per cent.

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