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AMC Networks International (AMCNI) – Central Europe, broadcaster of AMC in Central and Eastern Europe, and United Group, the largest alternative telecom provider in the Balkan region, have announced a strategic deal that secures a next level of coverage for AMC across both cable and DTH platforms in the Balkans.
Home to original drama series Fear the Walking Dead, Into the Badlands, Breaking Bad and the upcoming The Terror, AMC will now reach nearly one million new homes in the region, doubling the channel’s existing coverage there. Under the new affiliate deal, AMC is now available in the basic cable package of Serbia Broadband in Serbia and is offered to Total TV subscribers in Serbia, Macedonia, Bosnia and Herzegovina, Montenegro and Slovenia, which expanded AMC’s distribution to all United Group platforms.
“We are very pleased to broaden our strategic partnership with United Group, as widening our flagship channels’ distribution on their platforms is a significant step for both AMC’s and Minimax’s regional expansion. We see the Balkan region as one of the fastest growing pay TV markets in Europe and it is a main priority for us to continue the development in this region in 2017,” said Mike Moriarty, President of AMC Networks International, CE & UK.