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Apple is increasing the price it charges for apps in the UK, India and Turkey. UK costs will numerically match those of the US, meaning that a TV episode that costs $0.99 will now be 99p. That represents a 25 per cent rise over the previous currency conversion, which was 79p. The main factor is the fall in the value of the pound.
“Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business,” Apple said. “These factors vary from region to region and over time.”