MX1 wins Beta Film content deal

Television, home video and new media content distributor Beta Film has extended its existing service contract with global media services provider MX1, a wholly-owned subsidiary of satellite operator SES.

This new long-term contract extends and expands the existing agreement, which began in 2009, and covers a wide range of services, including content, picture, data and meta-data management. Beta Film uses the MX1 360 platform which bundles all MX1 media services and allows customers to manage and distribute content on a single, hybrid cloud-based platform.

“The renewed long-term relationship with Beta Film is once again a solid example that MX1 can serve and satisfy the widest and most differentiated scale of customer requirements, not only in broadcasting but also in the highly challenging international licensing business,” said Christoph Muehleib, SES Vice President Sales and Marketing responsible for ASTRA and MX1 in Germany, Austria and Switzerland.

“MX1 and its integrated workflow enables us to respond to customer requests faster and more efficiently, and to target and tailor the distribution of our digital video content to the exact needs of linear, on-demand or IP-based platforms,” said David Kratz, Managing Director of Beta Film GmbH in Munich.

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