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Encompass Digital Media, a global technology services company delivering end-to-end video playout and distribution solutions to broadcast and digital media companies, has announced a global partnership with Fastly. The partnership allows for easy set-up and integration with existing product lines such as Encompass’ CloudStream and CloudVOD, creating a comprehensive OTT and multiscreen content playout and delivery platform.
Under the terms of the partnership, Encompass will incorporate Fastly’s media and streaming video delivery capabilities for broadcasters, studios, networks, content owners and aggregators into their own end-to-end OTT solution. This allows Encompass to ensure a continued high level of speed and reliability in delivery of content for customers who need any combination of full-time, event-based, live or on-demand digital services. Together, the companies will improve the viewing experience across devices and platforms, enable secure content delivery and increase business agility for their shared media and broadcaster clients.
“When video fails to load or takes too long to buffer, users are more likely to abandon video services, leading to deteriorating opportunities for audience growth and monetization,” said Chris Walters, Encompass CEO. “Viewers expect high-quality content where and when they want it, along with an optimal viewing experience. Partners such as Fastly allow us to continually improve our live and on-demand video experience for end users across web and mobile devices, ultimately adding value to our clients.”
“Delivering secure, high-quality video content to today’s viewers requires immense scale and deep understanding of the end-to-end video ecosystem. Fastly’s ability to minimize time to first frame (TTFF) and the number of playback interruptions results in improved viewing experiences across every screen while reducing the total cost of delivery,” said Sean Leach, Fastly SVP of Product. “Partnering with Encompass leverages Fastly’s technology and global network to provide seamless video delivery to customers around the world.”
Broadcast and cable companies are finding themselves in a new age of video viewing where content must be available anytime and anywhere. For these companies, technology infrastructure and operations are not differentiators that drive revenue – most consumers expect a high-quality viewing experience across platforms. Yet, remaining competitive requires keeping up with content distribution methods and platforms that are increasingly complex and varied. This partnership alleviates those hurdles, allowing content owners, networks and service providers to put resources into differentiated and monetizable content.