Telstra has been awarded a six year multi-million dollar deal with Perform, the digital sports content and media group, for the delivery of a global media network solution for the Women’s Tennis Association (WTA) series of tournaments.
The special events agreement is the largest media broadcast deal since Telstra Broadcast Services was established, and ties in with Perform Group’s recently announced 10 year partnership with WTA, creating WTA Media, the tour’s dedicated media arm.
Telstra’s deal with Perform will span 47 rolling live global WTA events in 2017, including the Brisbane International, St. Petersburg Ladies Trophy, Miami Open and WTA Finals in Singapore, and will increase to more than 50 tournaments by 2020.
Dom Wedgwood, Perform Group’s Director of Content Operations, said “Perform is delighted to be working with Telstra. This new partnership enables us to deliver more WTA matches, to more clients globally, than ever before. Working with Telstra brings significant benefits as we continue to grow the Perform Sports Cloud.”